Marketing Manager with a data-driven mindset and a commercial focus.

I'm a hands-on Marketing Manager with over eight years of experience delivering multi-channel marketing strategies across digital, content, paid media and CRM-led communications.

My approach combines strategic thinking with practical execution. I plan, launch and optimise end-to-end campaigns, using performance data and customer insight to improve ROI, conversion and audience engagement.

Throughout my career, I've worked in fast-paced, growth-focused environments, supporting businesses across the UK, Europe, the US and Latin America. I'm comfortable working autonomously while collaborating cross-functionally with sales, product, design and external partners.

I'm particularly experienced in:

• Demand generation and pipeline growth
• SEO and paid media optimisation
• Content strategy and copywriting
• Campaign analysis, reporting and optimisation

I hold an MSc in Marketing (Distinction) and continuously invest in my professional development through courses in SEO, growth marketing and lead generation.

Relevant skills and highlights:

• 8+ years' experience across B2B, B2C and mixed marketing environments
• £1M+ pipeline contribution supported through integrated marketing campaigns
• £400K+ managed media budgets across paid digital channels
• Global app launch: Reached #3 in the Education category in the first week, with downloads in 130+ countries
• Bilingual: English & Spanish