Marketing projects and campaign case studies

Below is a selection of marketing projects and campaigns I have led or contributed to, showcasing my approach to strategy, execution and performance optimisation.

Each case study outlines:
  • The business challenge
  • My role and strategy
  • Channels and tools used
  • Measurable outcomes

Astoriom

Marketing Manager

The business challenge

Increase demand generation and pipeline contribution across international markets while optimising marketing spend and conversion across channels.